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FITNESS
Sarah the Fitness Enthusiast:
Sarah is a 28-year-old marketing professional who is deeply passionate about fitness. She spends most of her free time at the gym, experimenting with different workout routines and meal plans. Read More!
NUTRITION
Ahmad the Weight Loss Seeker:
Ahmad is 38 years old and overweight, never been in a gym or practiced any physically straining activity or sports. He is familiar with the regular weight loss programs and really wants to cut down food to get in better shape and increase his overall health.
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WELLNESS
Laila The health-Conscious Parent:
Laila is your typical anxious over protecting parent, a mom of a single child called Faris (12 Years).
Faris is super frustrated with his mom’s control of his wellbeing, he feels she’s too constraining, as does Faris’s dad feel.
Laila is always reading and learning about how to provide the best nutrition and activities for Faris.
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WELLNESS
Mona the Wellness Advocate (yoga coach):
Mona values her peace of mind and Helathy lifestyle above all, she likes to keep everything around her organic & natural and rejects synthetic produce.
Mona practices yoga and meditation on daily bases and tries to maintain her mental and physical energy levels at peak.
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Problem
Sarah faces the challenge of trying many workout and diet plans without finding the most effective approach for rapid muscle growth and optimized performance, she has tried everything from consistent workout plans to nutritionist recommended meals plans but nothing has yielded favorable results to her liking
Effect of the Problem:
1- Time and Energy Wasted
2- Disappointment
3- Inconsistent Results
4- Plateaued Progress
Knowledge of the Solution:
Sarah had a slight idea of what the test is but didn’t the sheer and various insight she will be getting.
Sarah expects the DNA fitness and nutrition test to provide personalized insights into her genetic traits related to recovery Capability, Muscle Mass, nutrient absorption, and injury risk, Power, Endurance & Strength Response.
Effect of the Solution
After the DNA fitness test, she adjusted her workout routine to match her genetic profile, targeting exercises that suited her muscle composition and metabolism. In just three weeks, she lifted heavier weights, grew more visible muscles, and felt more energized after exercising.
Ahmad has tried cutting down on food in general, decreasing his calorie intake and going to the gym regularly. He is seeing almost no results after 4 months of sticking to his program.
Effect of the Problem:
1. Time wasted.
2. Feeling fatigued
3. Low moral and lack of motivation to continue.
4. Increase in levels of depression as he feels unaccomplished.
Knowledge of the Solution:
Ahmad learned that there was a test that actually dwells into the deep secrets of his biology and how it effects his everyday life and can provide him with personalized advices and consultation regarding his weight loss journey.
Effect of the Solution
After the DNA test Ahmad was shocked to learn the fact that each body has its own rhythm of reacting to exercise and food.
He learned that his fatigue levels come from low levels of carbs ingested so he can lose weight, which turned out to be untrue in his case as his body reacts more from levels of fat and not carbs, after leveling his diet with carbs he noticed more energy in his workouts and much more food pleasure on a daily basis as he shouldn’t have went on a random strict diet. He lost weight 2x faster as he was before with the joy of having not compromised so much.
Faris is restrained from eating what he likes and cant engage easily in outdoor play and sports, due to his mom’s fear of germs and disease.
Effect of the Problem:
1. Faris’s mom and dad fight a lot too due to conflicting ideas regarding Fari’s best interest.
2. Faris’s confidence is affected as he’s judged by his peers for his food selection.
3. Faris feels outcasted due to his strict lifestyle.
4. Laila is always anxious and stressed regarding Faris.
Knowledge of the Solution:
Faris’s dad introduced the DNA test to Laila as a new way to find middle ground, they were interested to discover that the test gives specialized and personalized results that fit the individual to his own distinct biology and livelihood habits.
They felt they could settle their problem by giving the test a go and see what it recommends.
Effect of the Solution
Laila was shocked to discover that all that she was trying to do to benefit was almost wrong, the results indicated no allergies to foods, higher than average immunity and a Faris’s high metabolism rate.
All this info and having a 1-1 consultation session with a specialized nutritionist and health adviser gave new hope to Laila to break the strict, and unbeneficial lifestyle she had been pushing.
Faris has seen the changes from every aspect, he is simply a happier child who plays, socializes and experiments more as any child should, more so his balanced diet made him eat more variants of food that provide better nutritional value.
Mona , as much as she is forcing her natural, organic lifestyle is missing vital vitamins and nutrients in her diet and with her excessive dedication to yoga, she requires extra nutrients than average which her current lifestyle doesn’t provide. She believes anything that is isn’t 100% natural is bad.
Effect of the problem:
1. Disrupted sleep patterns
2. Sleepless
3. Fatigue
4. Nausea
5. Weight Loss
Knowledge of the Solution:
Mona rejected the idea of a test as she is a total believer of her ways, her friend has tricked her into making the test while under the impression it was a work mandatory test.
Effect of the Solution
Mona's friend came back with results and confronted Mona about how her ways because she simply wants the best for her, upon showing her the results, Mona discovered that she has been leading a lifestyle that would be very damaging in the future as there were certain vital vitamins that she wasn’t getting from her diet and a lot of accumulated sleep deprivation, more so a much less than normal caloric deficit.
